It’s the start of an exciting time – you have successfully set up a new business, got your first clients, and are on your way! Now your next task is to get a few more clients and then a few more after that. The key to making a business successful is not just keeping the clients you do have happy, but to keep adding to your portfolio of clients. New clients means new business which leads to greater growth and profits. In today’s connected world, finding new clients need not be something to fear. There are plenty of ways to get the word out that you are in business and that companies should try you out. Here are a few ideas to get you started:
Social media is everywhere nowadays, which is to your advantage. Using it to create a presence and raise your profile will take a little bit of initial effort to get set up and established, but once you are in all you need to do is keep your name at the top of people’s minds. You can do this in a number of ways:
- Create a business and/or personal profile on LinkedIn to let your network – and by extension their networks – who you are and what you have to offer. You can keep that profile at the top of the newsfeed with some targeted posts on business updates, information about any regulations that may affect your clients and how they can help, or even use it for advertising.
- Use Facebook to create a business page. From here you can post information on the business and any new products or services as well as join relevant and targeted networking groups.
- Twitter is another way of keeping your profile raised. It enables you to send short, targeted messages to your followers, as well as network yourself with other influencers.
- Depending on your line of business visual promotion may also be right for you, and another one to consider is Instagram.
Wherever you live there is bound to be a business networking event near you. Do your research to find out what’s going on and when and turn up to mingle with potential clients or even future business partners. These events often have an option to introduce you to specific people or businesses that will help break the ice, particularly if networking isn’t really your thing.
All professions benefit from a professional body that represents the sector’s businesses and interests. Joining them gives you an industry recognition that non-members do not have and brings you into a different kind of club, where you can learn about the latest regulations, trends, and issues that could affect your business. They also frequently have networking events, conferences, or even trade events that will help expose your business to new clients.
Your personal network
It’s easy to overlook your own personal network of friends and acquaintances. Don’t forget that while they may not work in the same industry as you, they will have their own networks from where you could find your next client. Keep in touch with them and let them know what you are doing and you may be pleasantly surprised at what may come of it!